Starting a New Business? Your Brand Needs More Than Just a Logo

Launching a new business is exciting — but it’s easy to get overwhelmed by all the things you need to “look legit.” A logo is a good start, but if you want to build trust, recognition, and loyalty, you need a full branding package.

At Cratix, we help new businesses create complete, consistent brand identities — whether you’re just starting or rebranding. Here’s your ultimate checklist.

1. Logo Design (Primary, Secondary, Icon)

Your logo is the face of your brand. You’ll need:

• A primary logo (your full design)
• A secondary or stacked version
• A simple icon for social media or favicons

Make sure you get it in multiple formats: PNG, SVG, and a version with a transparent background.

2. Brand Colours

Don’t just pick colours randomly. You need:

• A primary colour
• One or two accent colours
• A background/neutral colour

Cratix includes a branded colour palette with every identity package.

3. Fonts & Typography

Consistent fonts help your brand look polished. You’ll need:

• A headline font
• A body font
• Guidance on font size and spacing

Bonus points if they’re Google Fonts (easy for web use and print).

4. Brand Style Guide

Your brand style guide is a simple document that includes:

• Logo usage rules
• Font and colour usage
• Image style
• Brand tone of voice

It ensures consistency across your website, socials, marketing materials, and more.

5. Business Cards

Yes, even in the digital world, business cards still matter — especially for networking and local businesses.

We design business cards that align with your full brand look.

6. Branded Stationery (Optional but Professional)

• Letterhead or invoice templates
• Email signature
• Presentation slides or templates

These small touches make your business look serious and trustworthy.

7. Website That Matches Your Brand

Your website is where it all comes together. Don’t launch with a logo that doesn’t match your site or random fonts.

We build websites that match your branding and actually convert. You can even get a free website with hosting through Cratix.

8. Social Media Assets

You’ll need:

• Profile pictures (with your icon)
• Branded cover images
• Post templates
• Highlight covers (if using Instagram)

We can prepare these for you so everything stays cohesive online.

9. Visuals for Print & Promotion

Once your brand is live, you’ll probably need:

• Flyers, brochures
• Car signage
• T-shirt or uniform prints
• Banners and pop-up flags
• Stickers or labels

We call this Visual Solutions, and yes — Cratix designs and prints them all.

10. Ready-to-Use File Bundle

Make sure you receive:

• Editable source files (AI, PSD, or EPS)
• Web and print versions
• A Google Drive or Dropbox folder with everything organised

With Cratix, we give you full ownership of your branding assets.

Ready to Build a Brand That Stands Out?

Whether you’re starting fresh or levelling up your existing identity, Cratix helps small businesses create strong, conversion-ready brands from day one.

👉 Get your branding package now — or start with a logo and build up from there.